Soichiro Honda, at the age of 41, started the Honda Motor Company. Soon afterward, he hooked up with financial wiz Takeo Fujisawa and together they built an empire.
In 1982, Suzuki took the lead in the hot new market for all-terrain vehicles by introducing the first four-wheel ATV: the top-selling QuadRunner LT125. This model led to Suzuki's ATV tagline of today: "First on Four Wheels." A full line of Suzuki Quads followed the LT125, and competing manufacturers soon offered their own four-wheeled ATVs.
Pictured is the HOT new Suzuki LTZ400!
Nice People
"You meet the nicest people on a Honda." This breakthrough advertising shattered the myth that motorcycles were only for tough guys and rebels. It reached out and made Honda and motorcycling appealing to everyone
Using a surprisingly stock GL1500 motorcycle engine, Kenny Lyon broke a land-speed class record. He hit 232.4 miles per hour at the Bonneville Salt Flats aboard his 33-inch-high, 24-foot-long bullet-shaped bike.